PROUD OF MY TOWN

Launched in 2017, Nedbank’s Proud of my Town programme is a first of its kind for corporate South Africa. Proud of my Town pursues lasting, socio-economic transformation in towns, neighbourhoods and communities across the country by adopting a smart investment approach towards collective and sustainable impact.

WHERE IT ALL STARTED

Our partnership with Nedbank dates back to 2014 when the bank came on board as the primary funder of a pilot project that had been initiated by Ranyaka in 2012. Our vision was to co-create a sustainable, citizen-led development strategy for the town of Magaliesburg, Gauteng. Thanks to the buy-in from local stakeholders and the ongoing support of Nedbank through the Proud of my Town programme, the Magalies Development Initiative (MDI) is still going strong and continues to testify to the immense power of active citizenry and the commitment of local heroes to transform their communities.

PROUD OF MY TOWN

Today, the model that the Ranyaka team first put into practice in the town of Magaliesburg, drives the implementation of Nedbank’s Proud of my Town (PoMT) programme in a growing number of towns across South Africa. PoMT’s objectives align with Ranyaka’s four main outcomes, namely the creation of a society that is:

HEALTHY, EDUCATED AND ACTIVE

PRODUCTIVE AND EMPLOYED

SAFE, CLEAN AND ATTRACTIVE

SOCIALLY COHESIVE

These four outcomes are achieved through the development of integrated transformation strategies for specific, geographically demarcated areas where, through the activation of local change agents, a combination of programmes are implemented or supported to achieve the above-mentioned objectives. Key to the success of the model is the fact that projects and programmes are never tackled in isolation, but align with the area’s over-arching strategy, as well as the relevant legislation and policies. Active citizenry and strong local networks are critical.

Ranyaka is currently working with local communities to implement the Proud of my Town initiative in seven communities in and around the towns of Magaliesburg, Paarl and Stellenbosch. From July 2019, Proud of My Town will be expanding to five additional nodes in the provinces of Gauteng, Mpumalanga, North-West, Limpopo and the Eastern Cape.

PROUD OF MY TOWN ALIGNS WITH NEDBANK’S COMMITMENT TO SEEING MONEY DIFFERENTLY AND A DESIRE TO BE KNOWN AS MONEY EXPERTS WHO DO GOOD – FOR INDIVIDUALS, FAMILIES, BUSINESS AND SOCIETY AND DELIVERS ON THE BANK’S CORPORATE COMMITMENT TO THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS.

PROUD OF MY TOWN FUND

In 2017, Nedbank also launched its Proud of my Town fund to support specific programmes identified as priority issues within the demarcated areas where the PoMT programme is being implemented. A percentage of Nedbank’s primary clients’ transactional fees contributes (at no cost to the client) directly to initiatives that form part of the programme in that specific town. To date the fund has supported 60 Early Childhood Development centres in Paarl and Stellenbosch to assist them to improve their services and move closer towards registration. The fund will be launched in the five new towns across South Africa and will assist in delivering programmes to achieve the outcomes stated above.

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